Sunglasses are not just fashion boosters and a way to highlight the personality of your recipients. It will make a great branding tool that influences the audience in their purchase decisions. Here are some effective ways to incorporate custom sunglasses in your promotions.
Show Support to Community Events
Standing up for a good cause will make your brand socially committed and more acceptable for your prospects. Support events that promote awareness or raise money for charities by raising funds through custom sunglasses. Everyone will be pleased to buy these trendy sunglasses for a small sum while supporting a social cause.
As mailer items
While shipping your product packages to customers, custom sunglasses can be a nice little extra to toss into it . Everyone likes it when something they ordered comes in the mail with a some surprise freebies. It will indeed be a great reason for them to support your brand even more.
Besides, your recipients will make use of your sunglasses for a lot longer than you think. And what’s more, inserting a pair of sunglasses into a direct mail package will increase the odds of getting your envelope opened and getting your business noticed.
As promotional giveaways
Everyone loves promotional sunglasses as it will make a value added item in every wardrobe. The message and logo printed on sunglasses should ideally be sublime and powerful. It’s no wonder that companies worldwide are using them to get their message across.
However not all sunglasses are the same. So, how to make your promotional sunglasses work for you? Here are some tips to choose an appropriate pair of sunglasses as it might help a lot with brand marketing in general.
Choosing the Right pair of sunglasses
Having the right type of sunglasses is important. Whatever your message is, remember that it has a very small yet strategic imprint area. Some sunglasses like navigator sunglasses have thinner frames and in such cases, it will be ideal to place your logo on the lens. If your message is longer, however, you’ll want to use models with wider arms like sports sunglasses
The same goes for design. Choose a simple yet appropriate design that will complement your branding. The color of the font should also stand out against the frames.
Choose the right time and event to hand out sunglasses
Spare a thought on where you’ll be using your promotional sunglasses. For instance, if you’re at mass events like trade shows, you can invest in popular yet budget friendly models. This event requires some pizzazz, so make sure your sunglasses look cheerful.
Colors say it all!
A great imprint might not be enough sometimes. Choosing the right colors will go a long way in boosting your brand image as it will reinforce the brand colors in the minds of the audience and help them to relate with your brand easily. In fact, you can even use multi-colored rainbow sunglasses that include all of the colors that represent your business. If you combine this with your printed message, the buyer will find it easy to engage with your brand.
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