Wish to enhance your brand visibility? Are you on a budget or have a diverse audience group that is hard to please? If the answer is YES, then you have found a safe promotional gift in custom sunglasses! One of the most effective marketing tools out there. printed sunglasses appeals to everyone regardless of your industry.
Versatile, trendy and above all fun to customize, a pair of branded sunglasses is indeed hard to resist. Just think of the innumerable times someone could wear branded sunglasses to the gym, beach or park and the impressions that your brand imprinted on it will get! The best part is that popular handouts like sunglasses make consistent impressions for your business at one time investment without any repeat effort! Let’s be frank about it! Printed sunglasses regularly tops list of branded merchandise that customers would like to receive.
Why custom sunglasses?
Pique interest in your brand
Fashionable accessories like printed sunglasses are not counted as advertising by most people. Rather they consider it as well appreciated gifts due to the high emotional connection these branded items make. Sunglasses ensure a tremendous exposure for your message on a budget as these never go out of style and can be worn at almost every occasion!
The incredible popularity and high retention of custom sunglasses make it effective in creating a positive brand image in your customers than other traditional forms of advertising, like billboards or flyers. The high visibility imprint space on the frames or lens will give the marketers ample scope to make their brand stand out.
An interesting artwork or a spicy tagline can be a conversation starter for anyone wearing your item, and can make recipients proud to be part of your business. Promotional sunglasses even make team spirit items for schools, universities or sports days.
Highlight your values
Sunglasses will enhance the professional appearance of your employees and make them stand out in business events and trade shows. Classic models like navigator sunglasses or wayfarer sunglasses are great options to consider. While companies promoting outdoor adventure activities and hiking tours can consider sports sunglasses or UV resistant sunglasses that will keep the users UV safe outdoors. Options are truly limitless and all you need to do is match an appropriate pair of sunglasses with the preferences of the target audience and the theme of the event.
Word of mouth publicity
When your employees wear printed sunglasses, they also help to promote your company outside the office too. Whether at the shopping malls, picnic spots or beach resorts, they become your brand advocates that will get others to take note of your brand and think and talk about your business.
How do you plan to use custom sunglasses as your marketing tool? Share your ideas