Custom sunglasses can be used to make more sales and enhance your fashion brand image. Imprinted sunglasses will get your brand right in front of your ideal audience to grab their facetime and enhance their brand recall. Your brand on these daily use items will engage your audience with your brand in a jovial dialogue and inspire them to turn into brand ambassadors. Sunglasses can be used to ensure the best bang for the marketing dollar of businesses in every niche.
Here are some smart cap ideas that will help you market your fashion brand.
Expand your brand reach
Retarget your visitors with mailer campaigns and business correspondence accompanied with token gifts like custom sunglasses. This will enable you to reach your prospects with these logo gifts that will serve as reminder ads.
As store promotional items
Custom sunglasses can be handed out with purchase above a certain limit to encourage the shoppers to come back more often. Free gifts are the biggest crowd pullers in any business campaign and to turn the prospects into sure leads.
Holiday season gifts
Run a special promotion during holidays to increase sales and grab the attention of your shoppers by handing out some of these iconic sunglasses like custom Navigator sunglasses or party sunglasses that will go a long way to get the audience talk about your brand. This will also give your subscribers a reason to share their shopping experience with their friends and on social media.
Sunglasses will make great contest prizes that will drive the footfalls of your store. Organize an interesting contest or game like treasure hunt or raffles and the winner can be given sunglasses. You can also think about seasonal games or events like Easter egg hunt during Easter or trick or treat bags prior to Halloween.
New Year gifts
Sunglasses can be used effectively as gifts to ring in the New Year. No matter whether you use it as costume party gifts, raffle gifts or more, these imprinted gifts will never fail to enhance the holiday experience of the shoppers. The customer is happy because they get something for free and every time they use that item they get reminded of your brand.
As style guide items
Fashion brands can set up style guides to give hints on the best ways to use custom sunglasses in their everyday life. It will give your recipients a plethora of fresh ideas to wear sunglasses with their clothing and enhance their style.
How do you plan to use custom sunglasses in your promotions? Share your experiences with us at our facebook page to join the conversation.