Summer season brings along with it tons of events, parades and outdoor activities that can be aligned with your business promotions, tradeshows and more. If you want to make the most of summer, it is time to start thinking about your marketing plans for the next few months.
Sunglasses have year-round utility. However summer gives everyone a special reason to go out and buy a new pair. Businesses can make use of the infinite popularity that sunglasses enjoy during this season of warm and long days and a long bucket list of fun events for everyone by making it their promotional swag.
Colors and more of it!
Summer is a great time to celebrate bold colors and brilliance. So, marketers can add a pop of fun colors in their custom sunglasses by opting for neon sunglasses, color changing sunglasses and gradient sunglasses among others. You may have invested in black sunglasses over the past, but summer is the time for some hot colors. Customize it with your logo and message to make it unique and personal. You can even choose custom sunglasses that match your event theme or brand color. It is interesting to note that the colors of summer just seem to work very well with the boldest fashion sunglasses in our inventory.
Parades and fun events
Summer has a fair share of outdoor fun activities like parades, fairs and more. So, marketers can try to bring in the fun theme in their custom sunglasses as well. For instance star and stripe sunglasses for July 4th promotions or mirrored sunglasses for beach events and so on. You can even create a beach bag with sunblock and toys along with the most trending Oahu sunglasses that will go well with the beach theme.
Store promotional items
Every customer who visits your store can be handed out custom imprinted sunglasses along with their purchase. It is a great way to say thank you to your clients and foster loyalty. You can even hand these out as contest prizes and raffles. During outdoor events you can hand out custom sunglasses in exchange of the contact information of the audience. While your email data base gets a makeover, your prospects have a perfect pair of summer sunglasses for their collection.
Sunglasses are gender neutral and interesting giveaways for everyone. Inspire the clients to refer your stores to their friends by handing out these stylish shades. The limitless collection of various models and colors in sunglasses will make it easy for you to find something special for everyone.
Share your tips on using custom sunglasses in marketing strategies with us on our facebook page to join an interesting conversation.