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Features That Make Sunglasses Popular Promotional Items

Sunglasses may be standard giveaways that are used for marketing. However the popularity never diminishes. Even today, custom sunglasses make proven marketing tools that will never fail. Fashionable and functional, sunglasses are used almost every day. So getting a new pair of sunglasses is always a good thing.

Promotional sunglasses are one of the most effective advertising strategies everywhere in the world.  Once you hand your recipients a pair of sunglasses they will see your brand every time they use the pen. Best of all , sunglasses are cheap and cost-effective but they will keep on advertising  your business. It’s a tried and tested formula in brand marketing awareness campaigns.

Why promotional sunglasses


Sunglasses are very useful. Apart from protecting the eyes from UV rays and dust, sunglasses make great fashion accessories. Every time , your clients  wear these accessories more people will see your brand, making sunglasses great freebies.

Budget friendly

It won’t cost your company a lot of money to customize sunglasses. Easy to give out and low on cost, sunglasses are also available at prices starting at less than a dollar.

Free advertising

Sunglasses can go wherever the recipients go. So, it’s free advertising at its best for your business. Even if sunglasses reach non-target community at times, they will still create an element of curiosity in the minds of the audience. This in turn will enhance your brand visibility.

Wide range of choices

Besides, sunglasses are available in different styles and hence you can choose models that match your marketing needs. From hot favorites like Navigator sunglasses to cheaper models like neon sunglasses and more, you have a lot of options to consider. As sunglasses are available in different colors and shapes, you can easily incorporate them into any themed event.

Enhance brand recall

Promotional sunglasses imprinted with your brand will also make your brand popular among everyone who sees it. It is not just your primary recipients that will see your brand  but people around will also be interested in the message imprinted on sunglasses. Thus they will be keen to check it out. Unlike business cards that sometimes get discarded, sunglasses wont end up in landfills; because everyone loves to get a free pair of sunglasses any time.


Purchasing promotional sunglasses is highly recommended as it will connect your brand with potential customers and help your company make an impression. The best part is that sunglasses are non intrusive and wont irritate the users unlike conventional ads. Your recipients wont even know that they are promoting your brand every time they wear it. Subtle branding is what makes custom sunglasses an effective medium.

Fully customizable

The cool thing about sunglasses is that they are fully customizable. Marketers can make use of the small yet strategic imprint space on the frames to place their logo and message. Creative customization will influence and engage your already loyal follower base.

So, how do you plan to use custom sunglasses in your branding? Share your thoughts with us on our facebook page.