By giving away popular freebies like sunglasses during a football game, your customers effectively promotes your brand in three different ways at one time investment.
Now the soccer season is on and the super bowl frenzy is at its pitch. So, marketers are planning sports themed events to draw the audience closer to their business, Let’s delve deeper to explore the power of promotional products in events.
Scores of football fans at the stadium will see your brand
Just think of the exposure these custom sunglasses printed with your brand will get at the game stands. Anyone who sees these stylish shades will be curious to know more about the brand on these sunglasses.
Your brand will reach millions of football fans watching the game on television
These stylish sunglasses will grab the limelight during live relay of the professional/ league matches to take your message across to a bigger audience. Your brand will thus reach much beyond the target community, which in turn will do magic to your brand visibility.
Sunglasses are noticed by people around
Every time your recipients reuse these stylish accessories even after the sports season, your brand will get a lot of curious eyes. On the beach, during road trips and camping holidays, your message will often end up as their talking topic. Popular promotional giveaways like sunglasses are an excellent and cost-effective way to get higher coverage for any brand.
Moreover, it will cost only a fraction of the cost of conventional promotions like TV or press ads. Just think of your brand imprinted on a pair of sunglasses being worn by thousands of people in a stadium! The impact is huge!
Still thinking why sporting events are so big for promotional products?
It is indeed the large gathering of people that sports events attract! Every brand vies to get maximum attention during coveted events like the Super Bowl . Sunglasses are trendy and easily noticeable. So your recipients will indeed be pleased by the attention they get. Extremely cost-effective, sunglasses act like walking billboards. Moreover, these are reusable and are suitable for adults and children alike!
Sunglasses enjoy a high retention of many months , during which these accessories can deliver consistent impressions. So, if you want to keep your message front and center for a long period of time, invest in custom sunglasses. It is indeed an effective advertising vehicle for your customers’ brands.