Summer season is all about biking, hiking, camping and a host of other outdoor leisure activities. So, for businesses like biking clubs, this season is a great time to get their message out and make new leads. From hosting bike races to offering special membership deals and freebies, a lot of innovative marketing tips can be considered to promote your bike club.
Cycling is a social activity as it creates a lot of social bonding opportunities for people as they go out for rides together and build a whole social life around races, expos, and events. Promoting bike events is a great way to make a start to leave brand impressions in the market. Drive registrations by offering freebies like custom sport sunglasses imprinted with your logo and a peppy bike race anthem. It is a great way to make your attendees feel special!
While riding motorbikes, UV resistant, polarized sunglasses are essential to keep the eyes safe from the sun’s rays and ensure optimum color clarity and visibility. Sun’s rays that are reflected off water bodies or roads can hamper the vision of the bikers and that is what makes polarized sunglasses a perfect choice.
Ideally the sunglasses should cover the eyes completely and ensure a snug fitting to keep the eyes safe from dust and debris. The tight wrap design of sport sunglasses will meet this requirement. Light weight frames will make the sunglasses comfortable over longer periods of time. Most importantly these sport sunglasses protect the eyes from dangerous UVA and UVB rays of the sun and ensure excellent visibility throughout.
Custom sunglasses make an excellent investment for biking clubs because your recipients will get a giveaway that they find useful while your brand imprinted on these gets the undivided attention of everyone.
Polarized sunglasses make another great choice to consider. It will reduce glare, enhances visibility and reduce the strain of eyes especially during long distance biking events. However, Polarized sunglasses are best used in the day and are not suitable for night events. Polarized sunglasses are not just functional but these are available in a wide range of fashionable models that look great on the users.
Imprinted sunglasses can also be considered as gifts if you are sponsoring a racing event of a local club or bike merchandise expo. This will make sure that your message reaches a wider audience than your target crowd.
Biking is a fast-growing business as it is not just about riding passion but a healthy life style as well! People – especially young adults – use bikes for everyday commute and leisure and enthusiastically participate in cycling events, expos and races. How do you plan to employ branded sunglasses for promoting your biking event? Reach out to us through our Facebook page.