Covid-19 lockdown and social distancing has had its effect on the working patterns of people. Employees are working from home; children are attending online classes, people are playing more computer games and spending a lot of time on their social pages. Life under lockdown has surely increased our viewing time of digital screens dramatically. Did you know that blue light can be harmful to the eyes. Most of us are oblivious to this risk however.
Screens emit blue light that can harm our eyes. Polarized sunglasses are effective in protecting the eyes from the impact of blue light. Marketers who wish to engage their clients and customers can include custom polarized sunglasses into their marketing mix to ensure the wellness of their recipients who may be spending a lot of time in front of the digital screen in the wake of the pandemic lockdown.
Why Blue Light is Harmful
Most digital devices emit blue light. Prolonged exposure to which can damage the light-sensitive cells in the retina, which can lead to an increased risk of macular degeneration and even vision loss in extreme cases.
Digital eye strain is a reality that we cannot turn a blind eye to! People seldom wear protective glasses other than prescription glasses while using digital screens, which also can impact vision in the long run.
The biggest threat posed by blue light is that it leads to the rapid development of age related macular degeneration. Blue light can also affect nervous system and cause sleep disruptions and regulation of melatonin, which is a sleep hormone in the body.
Regular sunglasses cannot protect the eyes from blue light. However, Polarized lenses can reduce the risk of exposure from blue light due to its vertical design on the lens frames, which prevents the horizontal reflected light from causing harm to the eyes. The lens coating ensures a high level of protection from the ill effect of blue light thereby protecting the eyes from the apparent risk of ocular diseases.
Polarized Lenses- Effective Protection against Blue Light
Polarized sunglasses can block blue light and protect eyes from the impact of this digital eye strain. The special coating on their lenses can filter excessive blue light emitted from the digital screens. In addition, these sunglasses can protect the eyes from the glare and reduce the damage of the retina.
Marketers who wish to engage their clients and customers can include custom polarized sunglasses into their marketing mix to ensure the wellness of their recipients who may be spending a lot of time in front of the digital screen in the wake of the pandemic lockdown.
Are you planning to use custom polarized sunglasses as your summer swag?