The sunglass market in the U.S. is a $3 billion-a-year industry, which in itself is a proof for the incredible popularity enjoyed by sunglasses. Starting from prices of a couple of dollars a pair to hundreds of dollars for designer glasses, sunglasses are available in dime a dozen models, which makes it easy for marketers to pick up a model that suits their promotional needs. Sunglasses are used all round the year as eye wear items and fashion accessories alike, which means your brand imprinted on these daily use items will get maximum attention thereby boosting your revenues. Make sure to include custom kid’s sunglasses as well into your marketing mix to increase your market reach and to get connected with family audience.
What is hot!
Sunglasses, as fashion items undergo quick fashion changes. Make sure to keep up with the changing trends to make sure that the custom gifts that you offer are fashion forward. Nobody will be keen to wear an outdated pair of sunglasses afterall! You can keep an eye on fashion magazines and the latest styles inspired by celebrities and sports icons to know what is trending.
Make the most of the power of social media by asking your customers to post snaps of their sunglasses that you handed out to them during the holiday promotions or conduct a fun contest by asking them to vote for their favorite sunglasses from several popular styles. This will give a viral effect to your promotional gifts and get people talk about your brand during their hobnobbing sessions.
Something special for everyone
Custom sunglasses offer something special for every genre of audience right from classic to chic and nerdy, which cannot be said about most other promotional items. Sunglasses make an irresistible gift item to tug the hearts of everyone irrespective of age or demographics. If you have a diverse audience as in tradeshows, custom sunglasses will make great handouts to please everyone. The best part is that sunglasses are available in a range of interesting models like foldable sunglasses, floating sunglasses, color changing sunglasses, bamboo sunglasses and bottle opener sunglasses among others.
Polarized sunglasses and UV resistant sunglasses will make great additions to the marketing swag because it will protect the users from UV risks and enhance visibility. By handing out functional models of sunglasses, you are rest assured of a long retention, which in turn will set off word of mouth publicity.
Explore the customization options
Custom sunglasses offer a generous imprint area on the frames. Some models even have imprintable lenses, which will enhance your brand visibility further.
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