Summer is here, and with it comes the opportunity to heat up your outdoor promotional activities and events. Fortunately, there are many great, yet easy, ways to promote your brand. Here are some strategies that are worth trying.
Social media photo contests
Encourage your followers and fans to come up with their best summer outdoor snapshot and post it on your page. The winning entries can be handed out interesting prizes like bespoke custom sunglasses, discount coupons etc. It makes a great way to build up the buzz and make your brand the talk of the town.
Sunglasses and sunny outdoors go hand in hand and everyone will love to get a pair of trending sunglasses as free gifts. You can customize these with your brand and message to make it a portable billboard for your brand and get all eyes on it. It is the subtlest yet the most effective way of promoting your brand and getting your message across.
Free gifts with purchase
Freebies can drive sales and footfalls. Handout custom sunglasses as free gifts with every purchase to drive footfalls . Choose any trending model like navigator sunglasses or UV resistant Malibu sunglasses that will get used right away in summer. This limited time gift offer will create a lot of excitement among your audience. Nobody will like to miss it!
Summer Trunk Shows
Summer trunk shows churn a lot of interest. Choose a summer theme like the beach, get a local musician playing and decorate the store with beach umbrellas, flip-flops and frisbees, or other low-cost items. Spread the word and announce the event well in advance to get maximum attendance. Handout imprinted sunglasses as freebies with every purchase to make it memorable for the shoppers!
Fund raising items
Summer is a great time for events like 5k marathons, charity golf and other fund raising events for non profits. Custom sunglasses will make a great fund raising item. Everyone will be pleased to be part of this noble event while they buy these stylish accessories that bear the social message.
Make sure to offer the most trending models like polarized sunglasses or mirrored sunglasses that go well with the summer theme or you can even choose something quirky like floating sunglasses, folding sunglasses or color changing sunglasses that are hard to miss!
Have fun customizing these sunglasses and make your summer sales memorable for yet another reason.