Marketing is about earning attention of your audience and get them to notice and take an interest in your product or service. High visibility handouts like custom sunglasses make a great choice to achieve this objective.
Custom sunglasses make an attractive option for virtually any event or occasion. Ideal for situations where you have a fashion forward audience, a pair of stylish shades offer brand visibility and portability at a low cost.
1) Where will it be used?
How your audience may use sunglasses in their life style makes a decisive factor. Are they professionals who may be spending a lot of time in business meetings and events? A travelling community may be or an outdoorsy crowd that divide their time across various outdoorsy events and leisure activities? The sunglasses that you choose should be matching the needs of your audience.
For classic audience, navigator sunglasses makes a great choice whereas outdoorsy clients may like UV resistant Malibu sunglasses or fun models like color changing sunglasses or something similar. By choosing appropriate models you can engage your audience effectively with your message and evoke their curiosity.
2.How to Customize
The orientation of the message on the sunglasses is just as important. Spare a thought at what angle people will be seeing it and the best possible color choices to consider among other factors. Keep textual information to a minimum, instead focus on graphic images that are easily understood. Simplicity is the key to engage the busy and distracted attendees. Position your logo where people will make eye contact.
3) What is it being used for?
Having a clear understanding on the purpose of distributing custom sunglasses will help you fine hone your purchase process. Are you planning to use it as promotional gifts, appreciation handouts, fund raising items or something else? Knowing exactly how custom sunglasses will be used matters a lot. It will help you to purchase the most appropriate models that can have an influence on your branding efforts.
Regardless of the models you choose, the images on your custom sunglasses should be of the highest quality. Use graphics files, designed for print and saved as CMYK. If your goal is to attract attention, you need top quality imagery and engaging text that is compelling enough to keep the viewer’s interest for a long time.
Bright colors like orange and red are real attention grabbers and can make the text pop. So, if these colors match your theme, use it to your advantage to impress the audience and promote your brand.
Need more ideas? Watch our blog posts or reach out to our team to stay on top of the trends in custom sunglasses.
